Work
These case studies are built from the same logic as the public portfolio: clear context, sharper decisions, and measurable outcomes.
Reference
Hunter Knewbold Portfolio
Live portfolio structure and public proof system.
Reference
Celeste Lurelle
A site I worked on and can reference in the work archive.
e-commerce
The store was visually busy, and product pages were doing too much work without enough trust-building structure.
Solution: I simplified the template system, clarified the product hierarchy, and prioritized the information that supports buying.
Result: Lighthouse 100/100 on the static build, with cleaner product pages and a more confident path to checkout.
professional services
The site needed to feel more credible, more focused, and easier to navigate for prospective clients.
Solution: I refined the positioning, cut the noise, and used a stronger information architecture to support trust.
Result: Lighthouse 100/100 on the static build, with better hierarchy and a more direct inquiry path.
restaurant
The brand needed a sharper story, clearer menu hierarchy, and a faster path from curiosity to reservation.
Solution: I organized the page around the offer, tightened the copy hierarchy, and used a lighter layout to make the action path feel obvious.
Result: Lighthouse 100/100 on the static build, with a clearer menu flow and a stronger booking signal above the fold.
startup
The product story was too broad, and the landing page needed to explain value faster for first-time visitors.
Solution: I reshaped the narrative around one core outcome, tightened the proof points, and simplified the page structure.
Result: Lighthouse 100/100 on the static build, plus a sharper message hierarchy that supported quicker decisions.